ALINA SHYLAN Regina, SK 1-639-590-86-18 richcg2@gmail.com COMPETENCY SUMMARY MARKETING SKILLS • Master of Business Administration in Economics (WES Assessed) • Community Connections Program Certificate, by USAID in Columbus, Ohio, USA • 11+ years of experience in communication, business, and news media • High level of sound judgment and attention to detail, with the ability to manage multiple tasks • Passion for advertising and digital media, strong analytical skills • Detail oriented, and highly organized • Ability to work in a fast-paced environment and manage multiple priorities • Strong analytical and problem-solving skills • Marketing Strategy in different types of business ADMINISTRATIVE AND TECHNICAL SKILLS • Office experience in private and government sectors • Strong organizational skills by prioritizing multiple demands and responsibilities • Adhere to company policies and procedures • Coordinate communication channels including answering and forwarding calls and managing central organization email correspondence • Maintain confidentiality and integrity of the organization and client information CUSTOMER SERVICE SKILLS • Naturally skilled at establishing and maintaining effective working relations • Exercise active listening skills, patience, and integrity when dealing with sensitive matters • Handle difficult and dissatisfied customers with empathy and compassion • Enjoy working with diverse groups of people • Comfortable using CRM software and other sales tools • Customer Service Training at the City of Regina PROFESSIONAL EXPERIENCE Business Development Manager Pokupon Lviv, Ukraine April 2012 - January 2022 • Developed business relationships with local businesses to showcase Pokupon’s amazing deals • Collaborated with local businesses to understand their unique needs and create customized solutions • Presented Pokupon's value proposition to business owners using effective sales techniques and presentations • Collaborated with cross-functional teams to ensure successful campaign execution • Negotiated terms of contracts Account Manager MediaHolding, INTV, Kyiv, Ukraine September 2009 – February 2012 • Founded clients for media interviews • Developed content and questions for media interviews, press conferences and events • Identified and retained sponsors for events • Developed television and newspaper marketing material for large brands like Pepsi, ErDe Bank Operational Manager SCHAEFER Shop, Lviv, Ukraine 2005-2009 • Managed operations of sales of all kinds of home decorations • Provided a friendly customer service experience to clients at a luxury clothing store • Assisted customers in locating and choosing merchandise Regional Sales Manager FMCG Spring Distributing Company 2003-2005 • Developed a distribution network across eight regions in Western Ukraine • Managed inventory and supply contracts for a range of products to wholesale companies in the region • Coordinated with sales agents from different regions on region-specific marketing strategies • Developed sales promotions for supermarkets, shops, restaurants with upper management Marketing Coordinator Universalbank, Lviv, Ukraine, head office 2001-2003 • Planned and coordinated grand openings for branches, exhibits, and events • Led the preparation of print advertising campaign brochures, annual reports, and models for retail advertising in mass media • Procured advertising services in radio, television, print media, trade shows • Conducted internal and external negotiations in all phases of advertising campaigns Sales Representative Newspaper Postup, Lviv, Ukraine 1999-2001 • Attracted new customers for advertising • Developed promotional products targeted for print media to increase sales • Recruited and interviewed staff • Signed the first joint sponsor contract in the history of the newspapers which led to repeat revenue streams for seven consecutive years Sales Representative Music Radio 101Fm, Kyiv, Ukraine 1997-1999 • Signed one of the first long-term contracts for advertising in the history of Radio 101FM Music • Developed design concepts for advertising campaigns which were executed • Conducted public engagement surveys to assess the success of the advertising campaigns EDUCATION AND TRAINING Carrier Enhancement Program Current Saskatchewan Polytechnic, Regina, SK • Cultural Competence, Four Seasons of Reconciliation Training • Labour Market Preparation Master of Business Administration 2005 Lviv Institute of Management, Ukraine, WES Assessed Bachelor of Environmental Protection 1996 Lviv Polytechnic, Ukraine, WES Assessed Volunteering • Fine Craft Market Winter Green, Regina November 2023 • Sask Galleries Art Now Exhibitions, Regina October 2023 • Cathedral Village Art Festival, Regina May 2023
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